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Living with Low Quality Score

At the quality score session at SMX Advanced London yesterday, a question was asked about what to do with low quality score keywords. It was framed as a query of when you should turn off keywords...

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Quality Score Says: “That Keyword Is Not For You.”

Tomorrow June 8th @ SMX Advanced in Seattle I’m digging deep into AdWords Quality Score in the 10AM Session. But I’m not going to have time to cover the issue of what to do with poor performers. This...

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11 Hard Questions About Quality Score

I have a New Year’s Resolution this year. I would like to be done with quality score, at least as a primary PPC obsession. I’ve been too deep into it for what seems like two years, and it’s time to...

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Search Queries & Quality Score – The Truth (Amended)

I was wrong. A couple of times.The subject was ‘how quality score works’. And in both cases I wrote long detailed posts on this very blog, and I have come to learn that these particular posts were not...

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The Economics of Quality Score (Revoked)

Welcome to week two of my mea culpa tour. Last week I revealed an error from an earlier post on how quality score takes search queries into account. Today I’ll talk about some new facts regarding the...

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Quality Score Decoded?

Steve Baker at epiphany put up a very interesting post this week, in which he analyzed some quality score data to try and answer three questions:How high is a high click through rate?What is a decent...

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Getting Quality Score Right From The Start

I’ve been at SMX Advanced in London for the last few days, in part talking about quality score. The one recurring question I heard was about the best way to scale a new account in a way that would...

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Changes To Landing Page Quality Score & Site Policy

A few weeks ago, Google clarified one of the many mysteries of the role landing pages play in the calculation of quality score, with the announcement that site quality policy violations would now be...

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Recent Quality Score Posts

Over the past few weeks I’ve posted a number of quality score articles in support of the book at several different blogs. Here’s a roundup:Why A Book on Quality Score?Quality Score is Your...

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Now Shipping!

Quality Score in High Resolution is shipping!After a ‘sneak peak’ launch at SMX-Advanced in Seattle, and shipping special ‘first printing’ copies to 100 supporters, the ultimate guide to Google AdWords...

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